Home - Never Give Up

Transforming lives and building
a kinder and more inclusive future!

Never Give UP. This is the mantra and rallying cry of an unstoppable community of kind humans dedicated to creating real change and the inclusive future we all deserve.

See Our Story >

Sign up to get inspiring stories about kindness and impact delivered straight to your inbox!

FEATURED PRODUCTS

Visit Our Shop >

LATEST BLOG POSTS

SELF DEFENSE WEEKEND

CHOICES IN GRIEF

The First $1Million Raised for Gwendolyn’s Playground

Read All Blog Posts >

FEATURED ON

The latest Instagram inspiration from @NeverGiveUpOrg

@tabatha.ricci has her next MMA fight tomorrow and

@tabatha.ricci has her next MMA fight tomorrow and she’s dedicating it to assault survivors. When out of the ring, she pours her heart in building up others, especially women, their confidence and ability to protect themselves. Each of us has the opportunity to make a difference and it starts with one act of kindness. Kindness Matters! 💜 Go Tabatha! We are so proud of your hard work and dedication! 👊 Tank available @ NeverGiveUp.org 💯% gives back!

Listen to your heart. Lean into the pain. Process

Listen to your heart. Lean into the pain. Process our experiences with courage. And know how you do it is okay.

By @morganharpernichols

If there’s tie-dye, it must be spring! 🌼 Our

If there’s tie-dye, it must be spring! 🌼 Our most popular bra-friendly tank style, in a gorgeous blue tie-dye! ☮️❤️🌈 >> NeverGiveUp.org #peace #love #kindness

Just Launched: Appreciation Gift Box. Teachers, nu

Just Launched: Appreciation Gift Box. Teachers, nurses, therapists... or anyone you want to just say, “I appreciate you!” Includes a candle or mug that you can personalize. Plus lavender tea, essential oil towelettes, Lily’s chocolate bar, Mantra sticker and wrapping for only $36 ✨ Limited Supply. NeverGiveUp.org #shopforgood

Matching 🌼🌼 You asked and we delivered. Our

Matching 🌼🌼 You asked and we delivered. Our Kindness is the New Cool now available for the whole family. Super soft and unisex fit. #kindnessisthenewcool

📷 @iamamberjoi

Our latest launch is LIVE - including this STRONG

Our latest launch is LIVE - including this STRONG as a Mother Gift Box perfect for Mother’s Day! Limited supply so hurry ✨ NeverGiveUp.org 💯% gives back to charity!!!

#mynevergiveup #strongasamother #goodcause

STRONG as a... what word will you write? Mother. W

STRONG as a... what word will you write? Mother. Woman. Teacher. Sister. Nana. Father... Launching Sunday!

Share your story. Our words help us process and he

Share your story. Our words help us process and heal. Journaling, making gratitude lists, writing down the things you cannot say... fill these pages with your heart.
Mantra Journals now available in the Shop. NeverGiveUp.org

We were told our child would die. And before she d

We were told our child would die. And before she did, she would lose all muscle movement... except for one finger.

We were devastated. Crushed under the weight of helplessness. And then, within weeks, it all started to happen, loss after loss after loss. Near death emergencies. Turning blue. Saving her life. It made us cherish each knee wiggle, each shoulder shrug, each sweet cheeky smile... and the good days. Oh those good days became sustenance.

We learned to live with grief. With loss. With constant changes to our “new normal.” No “improvement” — and, yet, there was. Our ability to cope, to find joy in the midst of struggle, to live with uncertainty... got easier because we still had our magical little child in our arms.

And then we lost her. The inevitable blow. It knocked us down lower than we could begin to imagine. Our whole world. Gone.

We don’t move on from life's major experiences. We aren’t meant to. But we can keep moving.

We take the love and the heartbreak, and the joy and the sorrow, and the gratitude and the raw humanity... and we carry it, informing the way we think, see the world, treat others...

And we get to choose how we want those lessons to shape us.

I choose compassion, perspective, advocacy, kindness. I choose NEVER GIVE UP.

What do you choose?

Follow Us On Instagram >