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Never Give UP. This is the mantra and rallying cry of an unstoppable community of kind humans dedicated to creating real change and the inclusive future we all deserve.

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The latest Instagram inspiration from @NeverGiveUpOrg

Baby Shark @tabatha.ricci - UFC fighter and NEVER

Baby Shark @tabatha.ricci - UFC fighter and NEVER GIVE UP. ambassador - has her next bout October 1st in Viva Las Vegas! She’s incredibly dedicated and lives these words and we are cheering her on! ✨ Our classic black/white snap backs have been RESTOCKED and are ready to ship 🎉 www.NeverGiveUp.org

#babyshark #ufc #nevergiveup

We love partnering with people putting resilience

We love partnering with people putting resilience and kindness into the world:

@nevergiveuporg is doing this through their nonprofit work to build inclusive playgrounds and help families with disabilities.

@pinkpigletpuppy and his pack of rescue dogs are beautiful examples of resilience and inclusion. They inspire through their Piglet Mindset educational program.

And we've teamed up for this simple giveaway.
1) Like this post
2) Follow both @nevergiveuporg and @pinkpigletpuppy
3) Bonus - comment how you put kindness in the world

Win one copy of Piglet Comes Home and an adjustable ILY snapback hat. Giveaway ends in 24 hours, announced here.

We are currently restocking our Gift Boxes. Curate

We are currently restocking our Gift Boxes. Curated for times of grief, courage, compassion and kindness. And we can’t wait to share 💗 #comingsoon #nevergiveup

One of the coolest things about putting myself out

One of the coolest things about putting myself out there, sharing my story, and building @gwendolynsplayground has been the opportunity to meet many talented people with their own experiences who are channeling struggles in their lives in various ways.

I recently got to meet Mehera Blum creator of @blumera_official. She is a beautiful light creating one-of-a-kind works of art using a combination of techniques around the world. After meeting we just knew we had to find a way to work together and she’s currently in Paris working with @lesage to make a breathtaking wall hanging for the Butterfly Ball!!! You never know how someone’s story will become woven through yours and I think it’s a gift from the butterflies 🦋🦋🦋 Sneak peek 🫣

Repost from @blumera_official
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Off to work ✨ Creating for a very heartfelt project 🦋

I am making a very special wall installation that will be on live auction at the Butterfly 🦋 Ball to raise money for @nevergiveuporg @gwendolynsplayground - an inclusive playground that means ALL humans can participate in a variety of meaningful ways 💖

Years ago, I asked my mother to paint a butterfly painting for me but at that time I didn’t create with it. Now I realize it must have been for this moment. I have taken the painting and expanded it about three to four times. I will hand-paint on it, making it a true fusion of my mother and I in heart, imagination, and brushstrokes 💖✨

But first! I am en route to begin the embroidery with @Lesage 💕 #staytuned

People say this with the best of intentions about

People say this with the best of intentions about a lot of things but (OOF) it burns when it is something beyond your control. If you experience the death of someone you love - what choice do you have but to figure out how to keep going. If you have a child with a disability - you figure out how to be their biggest advocate because they need you to do so. What I think most people mean when they say, “I could never do what you do,” is actually: “I know this road is difficult and I see you journeying through it with courage and grace.” 💜 #nevergiveup

Rose and Navy Rompers = Swoon! Our newest baby gea

Rose and Navy Rompers = Swoon! Our newest baby gear is launching soon.

Life sometimes overlaps in beautifully meaningful

Life sometimes overlaps in beautifully meaningful ways ~ making us pause in the enormity of it all! @runsheisbeautiful is always such a positive and fun race that brings lots of supporters out to run, to shop, and to cheer. This year, three very special women ran and we are all interwoven because of SMA.

Jenna, pictured in image 4 with her daughter Ava, ran with us in 2018. Ava stole my heart and the race - everyone cheering for her and her amazing mama. In fact, she left such an impression that day that the race directors have dedicated every race since to Ava and Gwendolyn with a ladybug and butterfly always on the race shirts. Just weeks later, Ava tragically died from SMA complications.

At this exact same time, Clara and Khamila (picture 2) were beginning their journey, living only a few towns always from us. They would soon find themselves at Children’s Hospital of Los Angeles where Ava and now Khamila was diagnosed with SMA. Through Ava’s former nurses, Jenna came to visit Clara and Khamila at the hospital. She armed them with information, hope, and a determination to fight to get Khamila treatment. At 6-months-old, Khamila received Zolgensma - the gene therapy treatment we funded.

Kara (picture 7) was Gwendolyn’s inclusion specialist. She made learning accessible and Gwendolyn thrived under her care. She also became pivotal in our lives. She and Gwendolyn had a very deep bond. In fact, her first daughter is named, Violet Gwendolyn 💜 After Gwendolyn died, Kara moved to Camarillo and is now Khamila’s teacher!!!

And this weekend we were all together in the glow of connection!

It makes me so happy that this race helped each of them reach their goal to honor their daughters with a paver or plaque at @gwendolynsplayground - forever connecting us all 🦋💜🌈🍄✨

And collectively we raised over $15,000 with the help of Team GSF, E and W’s lemonade stand, and our awesome Teen Volunteers selling merch — all of whom were in school with Gwendolyn 💜

100% gives back always! NEW products coming soon!

100% gives back always! NEW products coming soon! www.NeverGiveUp.org

Brecken's 5K to Pave The Way. Brecken Novotny was

Brecken's 5K to Pave The Way. Brecken Novotny was pure sunshine, he had a special way of brightening anyone's day with his toothless grin. Fourteen years ago, sweet Brecken was diagnosed with Spinal Muscular Atrophy Type 1 at six months old. In 2007 there were no treatments and Brecken passed away just three months later.

This weekend, Brecken’s family and friends honored his life and memory with a 5K through the beautiful hills of Sioux Falls, Iowa - filling the hearts of his brave mother and sister who forever miss and love him.

They raised over $3,100 and with donations from a fundraiser last year, they have collectively raised $4,261 — so very close to earning a $5,000 plaque in Brecken’s memory at @gwendolynsplayground so his name can shine forever. ☀️All donations are cumulative so every effort adds up until we break ground next year - and we know they will do it! Thank you Team Brecken for showing up so big for your sweet boy!

Get involved! Honor your loved one, encourage philanthropy in young children, have your business recognized. Learn more at >> www.NeverGiveUp.org

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