This Christmas, all over English railway stations, the heavyweight boxing champion, Frank Bruno, is featured in an ad to raise awareness about Spinal Muscular Atrophy. As a young boy growing up in London, my dad took up boxing. As luck would have it, his trainer was George Francis, who would later coach Frank Bruno to the heavyweight championship. Thank you Mr. Bruno for lending your celebrity to a cause in great need of more exposure — SMA, the #1 genetic killer of infants.